ROI calculator
What's your return on Meta ads?
Enter your goal, what a client is worth and your close rate. See what this funnel puts on your books first — then exactly what it costs to run.
Step 1 — What we'd bring you
Step 2 — What a client is worth
Leave margin at 100% if what they pay you is already pure profit. Businesses carrying staff and delivery cost typically land around 40–60%.
Step 3 — Your sales
Advanced — ad and funnel metrics
CPM, CTR, landing page and show rate — pre-filled with realistic benchmarks.
Benchmarks tuned to our own campaigns — this works out at roughly €27 per lead, in line with the cases on the results page.
Part 1 — What this funnel produces
Gross profit per month we work together
€360,000
From the clients we bring you this month, across their full lifetime with you. Gross — before ad spend and our fee.
- Clients we bring you
- 10
- Lifetime value per client
- €36,000
- Recurring revenue added
- €30,000
Funnel breakdown
What we run every month to hit that number.
92,593
Impressions
1,389
Clicks
42
Leads
33
Appointments
10
New clients
Part 2 — What it costs you
- Meta ad spend
- €1,111
- €37 per day
- Total monthly investment
- €1,111
- Cost to acquire one client
- €111
Part 3 — What you walk away with
Net profit (after ad spend)
€358,889
Return on every €1 invested
324×
You earn it back in
Under a month
| Period | Investment | Revenue | Cumulative net |
|---|---|---|---|
| Month 110 clients paying | €1,111 | €30,000 | €28,889 |
| Month 220 clients paying | €1,111 | €60,000 | €87,778 |
| Month 330 clients paying | €1,111 | €90,000 | €176,667 |
| 90-day total | €3,333 | €180,000 | €176,667 |
Indicative calculation based on your own input and common benchmarks. Not a guarantee of results.
Want your exact numbers?
Book a call: we'll walk through your figures together and tell you honestly what's achievable in your market.
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