Results

Proof, not promises

Real campaigns, real dashboards, real numbers from real clients. Here's what working with Relight actually produces.

748+
leads generated
€110k+
ad spend managed across all clients
€14.27
lowest cost per B2B lead
100%
campaigns in your branding

Case studies

B2B services — container cleaning

60 leads and ±30 new B2B clients in 30 days

Containercleaner.be was a brand-new business with zero online presence. We ran the full system: onboarding deep-dive, proven-ad research in the cleaning niche, branded image and video ads, and a dedicated landing page. In 30 days the campaigns generated 60 inbound leads at €35.07 each — around half became paying B2B clients.

leads: 60; leads
per lead: €35.07; per lead
ad spend: €2,104; ad spend
B2B clients: ±30; B2B clients

Meta Ads Manager screenshot of the Containercleaner campaign showing 60 leads on €2,103.95 ad spend — Straight from Meta Ads Manager — €2,103.95 spent, 60 leads

Cleaning services — B2B & B2C

From word-of-mouth only to 35 leads — 95% became customers

FVA Cleaning (solar panel and window cleaning) had never generated a single online lead — everything came from word-of-mouth. In the first five weeks on Meta, two campaigns brought in 35 leads at €26.58 each, and roughly 95% converted into paying customers. The campaigns are still running.

leads: 35; leads
per lead: €26.58; per lead
ad spend: €930; ad spend
became customers: 95%; became customers

Meta Ads Manager screenshot of the FVA Cleaning campaign showing 35 leads in five weeks — Straight from Meta Ads Manager — €930.39 spent, 35 leads in 5 weeks

Zero online leads before — now 19 out of 20 leads turn into paying customers.

B2B industrial — product launch

378 leads in 4 weeks for Graco's new product launch

Graco Inc. (NYSE: GGG), the global manufacturer of paint sprayers and fluid handling equipment, brought us in to launch the Ultra Quick Shot in Europe. We ran a Meta lead-generation campaign for their Swedish division: 378 leads in four weeks at €14.27 each — for a brand-new industrial product.

leads: 378; leads
per lead: €14.27; per lead
ad spend: €5,396; ad spend
weeks live: 4; weeks live

Meta Ads Manager screenshot of the Graco campaign showing 378 leads at €14.27 per lead — Straight from Meta Ads Manager — €5,395.94 spent, 378 leads at €14.27 each

The same system that works for local businesses, proven at Fortune-1000 scale.

Recruitment

275 job applicants at €3.95 each in 4 weeks

Tech Talent struggled to attract good staff through traditional channels. We ran a recruitment campaign on Meta that pulled in 275 applicants at €3.95 each in just four weeks — on a budget of €1,086. Instead of hoping for applications, they could cherry-pick the best candidates.

applicants: 275; applicants
per applicant: €3.95; per applicant
ad spend: €1,086; ad spend
weeks live: 4; weeks live

Meta Ads Manager screenshot of the Tech Talent recruitment campaign showing 275 applicants at €3.95 each — Straight from Meta Ads Manager — €1,085.51 spent, 275 applicants at €3.95 each

From struggling to fill vacancies to choosing from 275 candidates.

Also done — e-commerce

Webshops sit outside our core focus on high-ticket service businesses, but they run on exactly the same system.

E-commerce — pet food

5.3x ROAS and 3x more orders in 4 months

Before Relight, this pet food webshop paid twice as much per customer and received a third of the orders it gets today. With Meta ads and email marketing we generated 497 purchases at €14.31 each — €37,621 in revenue on €7,112.50 ad spend. And the campaigns are still running.

ROAS: 5.3x; ROAS
purchases: 497; purchases
per purchase: €14.31; per purchase
revenue: €37.6k; revenue

Meta Ads Manager screenshot of the Vossen webshop campaign showing 497 purchases and €37,621 in revenue — Straight from Meta Ads Manager — €7,112.50 spent, 497 purchases, €37,621 in revenue

Xavier VossenOwner, Vossen Dierenvoeders

E-commerce — health & fitness

From a few sales to €860/day in profitable ad spend — in one month

Kego, a health and fitness webshop, was doing a couple of sales here and there. In one month we built and scaled their Meta campaigns from basically zero to €860 a day in profitable ad spend — roughly €30,000 in revenue at a 3.5x ROAS. The daily budget was scaled up step by step: the €860 a day was where the month ended, not the average. Then we handed the system over to their internal team.

daily ad spend reached: €860; daily ad spend reached
ROAS: 3.5x; ROAS
revenue, month one: €30k; revenue, month one
month to hand-off: 1; month to hand-off

We built the machine in one month — their own team still runs it today.

What to realistically expect

We won't promise overnight miracles. Here's the honest trajectory.

Month 1
Foundation and learning
Onboarding, research, first ads and landing pages go live. The algorithm is learning — early leads come in, but this phase is about gathering data.
Month 2
First winning angles
The data shows which angles, creatives and segments convert. We cut the losers, double down on winners, and cost per lead starts dropping.
Month 3+
Scale what works
Proven angles get fresh creatives and bigger budgets. Show-up automations keep your calendar full of prospects who arrive pre-sold.

Want results like these?

Book a no-commitment discovery call. We'll look at your business and tell you honestly what's achievable.

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